Canon Print Campaign Ideas

 The idea for my print campaign is to include a main image as the central focus point, which immediately portrays the theme of the campaign. This is important because it will allow my campaign to be easily recognisable to a larger audience. In addition to this primary image, I want to include a bold colour scheme that contrasts with the image to create effect.

I can illustrate my ideas through drafts and plans which will give me a rough idea of how my campaign will look throughout various staged of its completion.

I can demonstrate that I have a variety of ideas and that I know which is the best and will be the most relevant for the client and their needs.

I think this will be a successful campaign because it follows media codes and conventions extremely well, however it also breaks some of them in order to create effect which adds a unique selling point, in turn this intrigues the audience with the product even more.

I think the print advert is right for the audience and their needs because it successfully portrays photographic imagine in a unique and innovative way that is more suited to a younger demographic.

My print campaign will appear to the right audience because it will use a bold colour pallet and will focus on a more modern topic, which means it will be more appealing to a younger demographic.