Mind is a movement of people trying to build a happier society by encouraging positive changes in peoples personal lives, homes, workplace and communities.
The primary target audience is your own community and the aim in to motivate members of the community to smile to reduce stress and help improve mental health.
The brief for The campaign has asked me to create two out of the following three products; TV Advert, Podcast and/or Print Advert. Based on the influence these products have within the media on certain demographics i have decided to make a TV Advert and a Podcast. The demographic of the campaign is people from ages 16 years old to 21 years old, so it would make sense to pick these options as they are most common forms of media used in order to influence people of my chosen demographic. After researching into the client, i now fully understand their motives and values so that i can create the best product for their campaign. I understand that the purpose of the advertisement is to help people struggling with poor mental health, so i am going to include common media conventions within my advert to correlate with this idea. In conclusion, i understand what i have to do and that i must create this product with purpose.
Comments
Post a Comment