Smile - Editing

 Throughout the process of editing i played around with many features to make my advert as good as possible. 

I tried experimenting with filters in order to change the mood and create a certain atmosphere. I used a cool filter to make everything more dull so that the sad themes would come out a lot more. In the end i decided not to include these because it would look strange if i did not add the filter throughout the whole thing. 

I tried experimenting with montages but it was not successful. I was going to create a montage of the student working throughout the day so it exaggerated how much work they were doing which would mean that their poor mental health state would make much more sense. I did not have enough footage or time to create the montage but it is something that i would add if i remade the advert.

For transitions i stuck with one type of simple transition to keep things simple, however i would have liked to do something more complex if i had the time.I wanted to do a dissolve transition but i just stuck with a fade away.

I added the mind logo throughout the entire video to show brand identity and show that i am working with the client. I then added it at the end as well.

In terms of sound i added sad royalty free music to fit the atmosphere and make people feel sad.

I tried with filters to create a different darker tone but in the end i decided not to add any as i felt it would take away from the advert in certain aspects.